What is Crowdfunding, and how do you make it work?

When something like Potato salad (See Kickstarter) can make over $55,000 on its $10 goal. It reads like a joke and probably started that way. So I can see why this TechCrunch Handbook on the new era of crowd funding talks about how it defies logic, and in a sense it does, because you are talking about the democratization of ideas and funding these to get started. It appeals to people to have a hand in backing an idea to positively change the world.

So according to TechCrunch what are the ingredients for a successful campaign?

  1. Telling a great story to get your idea across.
  2. Partner with people who can help tell your story, like Video Producers, PR and marking people to improve the reach of your story.
  3. Funding the ad with a real budget, to improve the reach and maximize success.
  4. Having a digital storefront. So that once the campaign has finished, customers can keep coming back.
  5. Gamification of they campaign. To have stretch goals (or levels) that can be unlocked, or to allow customisation of the backer level.

So from the above you can tell that Crowdfunding is expanding from a grassroots movement to include small business to secure funding for a great idea or product, or a testing ground for corporations to trial new product ideas.





Historical Novel Society Australasia Conference 2015

The Historical Novel Society Australasia gave me a mention in their list of service providers for the background image I created for the 2015 conference pozible campaign.

It is worth noting that many of the authors have produced young adult novels that explore historical periods. For example; Australian historical novelist Wendy Dunn has written Light in the Labyrinth provides an interesting perspective on the live of Anne Boleyn from the perspective her niece, the 14 year old Kate Carey.

Support the Pzilbe campaign for the Historical Novel Society Australasia Conference 2015

HNSA 2015 Conference Pozible

Open Source cancer drugs?

It appears that the idea of Open Source is being applied to many different fields of research and development. Just look at Project Marilyn on indisci.org, which has the noble goal of making cancer drug research open source.

We believe that pharmaceuticals can be developed without patents, which would result in a better and less expensive healthcare for everyone.  “Project Marilyn” will develop a new anti-cancer compound, 9DS, which has very promising scientific results and is the best candidate for proving our social cause.

The project has been featured on Techcrunch and wired, and made its goal. These crowdfunded projects seem to point the way to the democratisation of how money is directed.